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This is....expensive. 7 mana to kill two dudes seems like it's a bad Sever the Bloodline in a format full of Pack Rat tokens, but nuking all of the auras (therefore the bestow creatures) may make this cost-effective after all. Paying 4 mana for the effect of killing a dude dead and getting its auras may be good, and scaling late into the game seems even better. Still, black has inexpensive removal and expensive removal, and it's not playing the expensive removal right now.
I am seeing $8 playsets of this right now. I didn't anticipate Hero's Downfall hitting the $10 it did, but this card is not as good as that, at least pre-rotation. What are the odds that bestow becomes such a big deal that you want this over a simple Doom Blade type effect? The next set would have to give us absolutely nothing. If you think this is the next Downfall, shell out $2 each. I am not a buyer at that price as much as I like the effect and worry about cards like Boon Satyr going forward. All in all, I haven't seen a ton I like at its preorder price.
Buy them pre-rotation. Once pack rat rotates out of the format this card’s value becomes incredible. Thinking about it as seven mana to kill two guys is fundamentally the wrong way to view this card. Bestow based aggro decks, especially mono black, have a strong chance of becoming tier one decks post rotation and being able to get rid of a guy and a bestow creature at the same time is great. This is an instant speed, unconditional removal spell with a potential upside and those types of spells are always constructed playable. Obviously black has a bevy of really good removal spells though, so the true test of how good this card will be is how good bestow based stages become.
*bestow based decks