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Wizards of the Coast is going to try and force green. I'll explain.
Starting with the English-language release of the upcoming Modern Masters expansion, Wizards is going to try a new, eco-friendly recyclable cardboard package for booster packs. The carton will be recyclable just like any other piece of cardboard and could serve as the test run for all future booster packaging. Chinese and Japanese releases of Modern Masters 2015 will have the standard booster pack wrapper as any other Magic set.
While showing the front of the packaging might give too much away, they shared the back of the carton with us.
In addition to the ecological impact, this appears to have an additional advantage over the traditional wrapper - a perforated tear strip for ease of opening the pack. Traditional booster pack wrappers have a tendency to shred if not opened carefully, making a wad of pieces of mylar in the middle of the table that are tough to pick up. These new cardboard packs will likely make less of a mess although they won't wad up as easily. Most gaming stores don't have a separate container for recyclable material, so it's hard to know if this will have the intended effect, but good on Wizards for making the effort.
You can read the entire announcement here if you're interested.
What do we think of this move? Is this the packaging we want to see or is it a cheap publicity stunt? Leave it below.
That’s interesting.
Good on them for trying to promote recycling, but what I’m really gonna care about is functionality. If the packs are still easy to open, and don’t damage the cards inside, then I’ll be happy. If I rip open a pack and the back of the back of my sweet foil mythic is all scratched up, that would suck.
I live in California, so there’s a gigantic recycling bin coupled with a teeny tiny trash can at most LGSs. I just hope the packs come with sustainable earplugs to protect my ears from all the howls of joy resounding from the mouths of the greenfolk on the day we start drafting MM2.
So long as I still get the “new pack smell” when I open the booster, I’m fine with this.
Agreed!
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