Players and financiers alike often misunderstand the collector demographic, and as a result their niche market too. Niels offers a glimpse into the collector’s mindset.

Alternate win conditions provide an interesting case study for analyzing a specific category of cards. Niels looks in depth at the prices of this subset of cards.

In trading as elsewhere, your reputation precedes you. Cultivating a positive image among trading partners will have a significant impact on the deals you can make.

What cards are worth looking at now that Kaladesh spoilers have come along? DJ has all the answers.

Momentum and contrarian investment are different approaches to investment that can be applied to Magic. Sig explains and compares the two Wall Street-inspired strategies.

David surveys the major types of extra-rare Magic cards, from foils to misprints. Make sure you’re aware of these cards before you sell (or buy) them for the wrong price.

Magic cards are sold in all kinds of stores, and sometimes valuable singles get lost to time. David explains where and how to hunt for treasure on your next trip out of town.

Why target the same cards as everybody else? Finding a specific niche tailored to your strengths in the Magic market will let you enjoy a distinct lack of competition.

David continues the Strong Foundation series with a treatment of cost. Understanding the different types of cost will ensure you don’t get blindsided by the unforeseen ones.

David continues the “Strong Foundation” series with a discussion on value. He explains how investors use the term and how it applies to Magic finance.

For novices and veterans alike, revisiting the fundamentals now and again is crucial. Today David launches a new series on the basics of investing, starting with the concept of risk.

David Schumann introduces the concept of cost justification as it applies to Magic businesses. He elaborates with a cost-benefit analysis for a fictional store looking to upgrade its play space.

Inventory that isn’t moving is losing money. David Schumann introduces the concept of inventory control, and explains how to use it to better manage your business.